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Typography: Typography focuses on the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It involves selecting fonts, adjusting font sizes, spacing, and arranging text elements to convey a message effectively. Typography is crucial in creating visual hierarchy, emphasizing key points, and evoking certain emotions or impressions through the use of text.
Image-Based Design: Image-based design involves the use of visual elements such as photographs, illustrations, icons, and symbols to convey a message or tell a story. Designers manipulate and combine images to create visually striking compositions that communicate ideas, evoke emotions, and engage the audience. Image-based design can be found in various mediums, including advertisements, websites, posters, and packaging.
Layout and Composition: Layout and composition refer to the arrangement of visual elements within a design space to create a balanced, harmonious, and aesthetically pleasing composition. Designers consider factors such as hierarchy, balance, alignment, proximity, and contrast to organize elements effectively and guide the viewer's eye through the design. A well-executed layout enhances readability, usability, and visual impact, whether in print materials, digital interfaces, or multimedia presentations.
These three methods often overlap and complement each other in graphic design projects, and skilled designers employ a combination of typography, image-based design, and layout and composition techniques to create compelling visual solutions.